"はいてみたら" (Haitemitara) was launched
In April 1997 the original product was launched as a professional specification beauty-salon-level treatment for home use. The original name was Haitemitara which means "easy to care for the sole simply by wearing". Pyroligneous Acid was the main active ingredient which caused the old dead skin cells on the sole to dramatically peel off with only one application. It attracted public attention through the mail order business in particular and became a big hit within a few months of arriving on the market.
"Baby Foot (Original)" was born
Baby Foot (Original) replaced the original name to describe the effect of making the sole like a baby's after application. Constituent ingredients included twelve types of natural extracts which were gentle on the skin but also had a high moisturizing power. The package was also redesigned with a lovely dice shape to make it more attractive for the ladies. Baby Foot was launched in retail stores such as lifestyle shops and drug stores in addition to TV shopping.
"Baby Foot Citrus" was launched
Fruit Acid, which is more gentle on the skin but in fact has a higher peeling effect, replaced the Pyroligneous Acid. The smell of the lotion was improved to be more fresh and easier to use compared to the headily aromatic liquid. In celebration of the new product launch, the Baby Foot Peeling Contest, which was a competition of the level of peeling, was held throughout Japan. This contest hit the rumor mill and the peeling results of Baby Foot captured the attention of the media including TV and magazines.
"Baby Foot Easy Pack" was launched
Baby Foot Easy Pack was successfully developed with an "all-in-one" package containing the lotion, socks and plastic covers all together. This product surprisingly peels the dry and hardened dead skin cells off after one week of application simply by just wearing and washing. It is more simple and easier to use but maintains the effect of Baby Foot.
"Baby Foot Easy Pack Moisture Plus" was launched
Baby Foot Easy Pack Moisture Plus adopted an innovative 3D-shaped foot pack. This has made it easier to fit the BF peeling gel around the feet. It has also been made to be more a comfortable height which is easy to walk around in. It also employs stronger material and therefore leaking is not a concern. In addition, it has incorporated 17 kinds of natural extracts to provide moisture after peeling. Easy, handy and ever effective!